The new fragrance Moschino Fresh Couture launched on November 1st – and it looks just like a bottle of Windex, complete with a trigger sprayer. The eau de toilette comes in three bottle sizes, shown above.

The ad campaign (a cropped image from it is shown at left) features Linda Evangelista, photographed by Steven Meisel and styled by Carlyne Cerf de Dudzeele. Evangelista’s makeup, in the ad – blue eyeliner and coral lips – was inspired by the packaging.

The attention-getting design comes from the mind of Moschino’s creative director, Jeremy Scott. You may remember his Moschino Toy fragrance last year, in a plush teddy bear? Or, his Adidas Originals fragrance for Coty, in a glass bottle that is a replica of Adidas high-top sneakers.

Moschino Fresh eau de toilette contains notes of mandarin and bergamot, with a mix of white peony and osmanthus, as well as clear wood, white patchouli and ambrox.

The Windex theme is no surprise – an entire Windex-themed outfit, complete with an iphone case that also looks like a cleaning product – were recently sent down the car wash-themed runway in Milan for Moschino’s Spring 2016 show. The items were part of the brand’s shoppable capsule collection and the iphone case sold out in less than an hour.

Read More

What’s New in Fragrances in 2015?

Unisex Scents

Celebrity Launches

Feature: Fancy Looks for Fragrances